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| Strong food and beverage offerings can position your property as a complete entertainment destination rather than just a place to gamble. Merit Management Group
professionals have worked with many properties to incorporate dining as a marketing tool to attract players, promote return visits and increase length of stay.
We work with your in-house personnel to evaluate:
• Is food quality consistent?
• Is the menu priced appropriately?
• Are the menu items fresh and exciting?
• Are service standards meeting expectations?
• Are your restaurants an attraction or an amenity?
• What percentage of your diners play in the casino?
• What is the average gaming floor value of a cover?
• Should you offer specials for your players' club?
Once these questions are answered, we will work with you to determine what changes need to be implemented to improve profitability of your food and beverage outlets. |
